POMIFRAI is located in the city of Fraiburgo, in the Midwestern region of Santa Catarina, Brazil. Every year, many festivals and events take place in this Land of Apple, an appropriate name for this city, as Santa Catarina accounts for 54% of the national apple production and Fraiburgo accounts for 21%.
The climate in Midwest Santa Catarina is appropriate for the production of several varieties of apples, specially Fuji and Gala.